Krew is a Southern California lifestyle brand rooted in skate culture. Their roster of athletes embody a modern and edgy street style influenced by Hip Hop and urban youth culture. 
The Challenge
Design and manufacture timepieces that represented their brand and aligns with their core consumers. 
Working closely with key stake holders we were able to capture KR3W's whimsical urban inspired influence and produced an inaugural line of  sophisticated and futuristic products that  set KR3W apart from their competitors and helped them expand their design vocabulary, retail footprint and influence in the skate and accessories market.  

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