Fashion powerhouse DKNY sought to grow its accessory business by introducing men's watches. By working closely with its VP of licensing and adhering to DKNY's design ethos, the new line of men's watches introduced chronographs, military and sport inspired watches. This initiative combined with a revamp of its women's watches helped the brand grow its watch accessory business from 88 to 115 million in 2 years.  
Back to Top